In the last few years we’ve witnessed an explosion of entrepreneurs and startups who have benefited from the services of a design firm however have not succeeded in taking their concept beyond drawing it in a beautiful way. If clients contact us, after being dissatisfied with other design agencies, we usually must start with a fresh start to transform their concept into a product that will please, sell and generate businesses.
The times have changed. People who were old-fashioned like me were able to choose from one or two schools to choose from to study design for products. It was a strange time of design agencies being few as well as infrequent, therefore, we had the option working with customers both large and small. We worked with clients who knew the design of their products and required external assistance and we were with them throughout the process when the products were getting to the hands of consumers.
We now can use Dragons’ Den, Kickstarter and Crowd Cube, and it is now easier than it’s ever been to convert an idea into reality. The issue is that having an idea is the easiest part. Making that idea into a practical and economically viable product is incredibly challenging. In this time of crowdfunding, we are seeing some designs from various agencies that are either impossible, or economically not feasible or worse either. A few of these agencies have stated that they can’t even make a prototype of the designs they’ve come up with. What is the way to make that happen?
The past courses, such as “What Next for Your Invention?” can be invaluable in describing how to bring your product from concept to market. However, knowing the best way to market doesn’t mean being aware of the right people to partner with to help you get there. How do you pick a trustworthy design company?
1. Take a look at these case study studies by the agency.
Be sure that they’ve got a track record in bringing a product to market. This is not just drawing the product and then living with the product and standing with their customers as it is rolled out of the manufacturing line. If you’re seeing lots of computer-generated drawings , but no actual product or testimonials from clients beware.
2. There is no need to stick to one particular category, but it might help.
If it’s relevant take a look at the needs of your particular category. Baby products, like will require greater tests and certifications than a typical household item. We come across ideas that we are aware of, in a single glance, will fail in a house test review.
3. Ask the agency for their experience in determining the best route to market within your specific industry.
For instance, toys. We’ve designed and developed toys for over 15 years and we are aware that if a toy has to sell in the mass market for PS10 then we can’t create something that’s likely to cost more than, say, PS2 to make.
4. Do the case studies test different concept executions?
Are you just considering different ways to present the same idea? If you’re planning to invest money in bringing the concept into the market place, then you must be sure that you’re backing the right one. If your idea is not fully explored from the beginning this opens the way to competition.
5. Did the design agency walk the production lines?
This is among the most important aspects If you aren’t able to make it, you cannot offer it for sale. The theory is good however, do your design team have knowledge of a variety of manufacturing methods? Are they knowledgeable about materials and collaborate with those who design and create products? They must know how to produce to sell their products and not just make prototypes.
Looking for a Bristol design firm? Get in touch with product designers Flynn.
6. How large is their network?
Only the top companies can have top talent working in every department. A top design agency could include a top mechanical engineer working alongside an expert in electronics for instance. Many agencies have a large network of experts that they can rely on for help with projects. It’s similar to hiring architects to plan your home They will oversee the construction, but continue to bring in plumbers, surveyors, and so on. It is expected from your design partner and they must find the most skilled individuals for the project as it moves to the market.
7. And lastly, Do you think it’ll be enjoyable having a designer on your team?
Development of products is a difficult process to master and requires you to make a huge investment prior to receiving a return. The thrilling part of development is when new opportunities come up, but issues must be resolved each day. It is essential to take the journey with a positive attitude, and be confident that your partner in development will always be there and always reach out to you with solutions.
When you’re looking for a design company to work with you to develop your design, keep these above tips in your mind. A design that is not up to par will be an unnecessary waste of time and money. Don’t be afraid to speak up regarding what you’re looking for.