If you are creating a website for your company or redesigning your website, you might be asking yourself why web design is important and what makes it unique. What criteria do you use to determine that, and also how can you ensure that you cover all the essential website design principles?
The reality is that web design and development involves more than simply looking beautiful. It’s one of the most significant factors contributing to the quality of user experience. an enjoyable or unpleasant experience while browsing your site, directly influencing the overall impression of your brand.
We discuss why you should invest in a good web design and how it can remain in your favor for many years to the future.
Why is Web Design Important?
We’re not exaggerating when we affirm that web-based design can make or break your business. Are you skeptical? Let the statistics tell the story. 75% of people think they can make snap judgments about a company’s credibility due to their website’s design.
If that alone does not convince you to contact an agency for professional web design, read on as we discuss the numerous benefits of good websites and the negatives of a bad one.
Important to have a great website for business
There are numerous benefits for having a clean elegant, attractive, and simple-to-use website. Here are a few of the most important advantages.
Key Benefits of Having a Great Web Design
Makes a Great First Impression
It helps you rank on Search Engines such as Google
Your Credibility is portrayed as credible and Easily Approachable
Helps Get Leads and Convert Sales
You’ll Be able to Compete with Your Competitors
Makes Your Brand Personal
What makes a good website?
A successful website has all the elements, and this reflects in the rewards which include leads, sales, or page views. Whatever metrics you wish to focus on, getting the web design right will assist you in achieving your goal.
Good Website Design Principles
The online experience is a window into your company, so a good website design is ultimately what will give your visitors the best possible experience with your brand , but you should follow some common principles to ensure you’re with the right path.
Here are the most crucial web design Lytham principles that you should keep in mind.
7 Essential Website Design Principles
Here are some of the elements that contribute to an excellent website design.
UX/UI and Layout Design for Websites
Design and layout for web pages should not only look great but also fulfill a function. 77 percent of companies think that a poor users experience (UX) can be a weakness for their clients. Therefore, even if they have the visual elements, such as colours and fonts right it could ruin all their hard work due to a poor user experience!
Therefore, you must always review what the user is likely to be able to see and experience. The mark of a good website is when they can easily navigate and get the information they’re looking for. If the process takes too long or appears overwhelming, they will close the tab on your site.
Our attention spans are particularly short nowadays, so ensure that the most crucial information is in front in front of everyone’s eyes.
Responsive Mobile Website Design
Consider the frequency you check out web pages on your phone. What are the most popular websites you’ve opened on your mobile? We’ve all been on one that required us to try and scroll or pinch to make the content accessible. It’s an unnecessary headache!
Statistics show that 85% of the population believes that a website should look just as good on mobile devices as it does on their desktop. What does this mean for your site’s design?
Then, you must ensure that the display adjusts to the size of the device you are viewing the website on regardless of whether it is a smartphone, desktop, or iPad. Make sure that your site is mobile-responsive before you launch.
Quality Content Video, Imagery, Copy Videos
One of the most common mistakes companies make is to use photographs that’s large on their site. And this results in a painfully slow loading website and images that take forever to load. Studies suggest that 39% of users will leave your website when images don’t load or are taking too long to load.
Even when you get the right images it is important to look into including video. People are 10 times more likely to interact with a video than images therefore why not capitalize on that?
Copy is an additional element of web pages that people don’t pay time to. When you have poorly written, jargon-littered copy, it will not impress your customers. They will be astonished! Copy should be a part of the design, with quick headlines, subheadlines and short paragraphs that are straight to the essence. Keep in mind that people skim and skim, not read through in depth Therefore, make sure they are able to notice something that grabs their interest.
“Call to Actions (CTAs)
What’s the goal for your website? Sure, you want to present a credible and great first impression, but you want visitors to act! For this, you should remind them and assist them to take action by using calls to Actions or CTAs. These will be Read More, Download Now, Contact Us or Contact Us. The buttons that you will see on a website.
SEO Traffic
A website that’s backed by a well-established SEO strategy, and is structured to reflect this method, is more like to bring in targeted, free traffic. It is important for your site to be found because it will give you the possibility of connecting with customers without needing to hunt them down.
A website can be developed using SEO principles embedded into the foundation. it will eliminate the need to return at a later date to fund unnecessary restructuring and updates.
Credibility as Social Proof
There is so much fake information and low-quality brands there. As a result, it can be an actual struggle to cut through all of them to discover the best of the crop (you). After a potential customer has landed on your site You want to give them an additional boost by providing social proof , such as testimonials, case studies, and so on.
Design Identity and Consistency
It’s shocking how many businesses do not have an Brand Guide outlining their selected brand colors, fonts and colours and more. If you’re among them, then your website is an excellent starting point!
You must ensure that what you have on your website is carried through on all other business channels including social media. The consistency of your brand will make your company easy to recognize and improves its credibility. Get an Brand Guide and website done first, and everything else will be a natural flow.
What can a bad website design do to Do to my business?
As a growing web design agency that has been creating high-performance websites for several years now. We’ve been there (that’s our preferred way to think of it) to save the day after clients have caused a lot of damage to their credibility, lost sales, low rankings in search engines, bad reviews, and so more, due to having an unprofessional web design or performance.
However, we believe you are able to change your mind and it’s never too late for you to start fresh!
How do I Choose the Best Web Design Agency Web Design Agency
When you choose a website design agency, you have to make sure you don’t go with anything less than the top.
There are a variety of stages involved in the process of creating a professional website. So, the web design firm you choose to work with must understand all the intricacies of web design and development and web design as well as marketing.
Contact us today for all of your web design needs, and we’ll ensure your website is visually stunning and help you achieve your goals for business.
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