If you do not register your trademark, someone else could. It puts your business and any development project you’re involved in at risk. A trademark registration protects your business’s image and also will allow you to keep someone from with similar trademarks from riding on from your company. If you don’t secure your brand by registration you could find that it is illegal to expanding your company. If your trademark is registered, you’re within your rights to pursue actions against those who attempt to register trademarks that are in conflict or have different brands that are damaging your business.
If your product or service is successful, your trademark begins to gain its own intrinsic worth. Business investors will determine if you have taken appropriate legal steps to protect your trademark.
Click here for to trademark search EU
There are three primary reasons to apply for a trademark.
1. Avoiding unwelcome change
The name change of the company is an expensive and difficult job. After having built a solid image for your business however, it could cost you considerable marketing expenses to build the brand name that you have renamed. When a symbol, logo or name is not registered, it is always a possibility that another company could sign it and cause major problems or even hinder your business from expanding or operating using its current brand.
2. Building value
Due to the above prospective investors will always be curious about whether the company has trademarked its name important items or products. The registration of trademarks not only improves security, but also helps transparency in any franchising or merger of the company which can positively affect the value of its brand.
It is essential in ensuring that the company is properly protected from the threat of competition. Inappropriate parties that use your trademark without authorization could harm your brand, reputation , and even your business however, they’re usually in a legal weak spot and could be stopped from inflicting damage quite quickly. By registering your trademark , you effectively create an obstruction to entry to your name which makes it more difficult for businesses to copy your brand.
There are two important aspects to consider. First, ensure that your company is properly secured in the jurisdictions it is operating or plans to do business in, and secondly that your company is secure throughout the various types of products or services it offers.