According to research the majority of Brits have a mobile of some kind. In 2021, the proportion of Brits who have a smartphone was 81% which is up 46% over 2014.
We’re likely to all agree that smartphones are now a major part of our routines every day in our lives as well as our work. What is the extent of their impact? Think about these astonishing smartphone-related data:
A typical smartphone owner is on his or her smartphone every day for 47 times more than 17,000 times in a single year!
How long are we spending on our phones? think — about 3 hours every day. If you take tablets into account that’s more than four hours.
Furthermore According to an article released by CNBC in the beginning of 2019, nearly 73 percent of Internet users will access the internet solely through their phones by 2025.
These statistics show that mobile isn’t going away. To keep ahead of the pack companies must continue to improve their mobile marketing strategies to attract users, and connect with their customers and stay in touch to them. Read on for some insights on the advantages and disadvantages of mobile marketing/advertising. We hope these tips will aid you in ensuring that your thoughts regarding marketing and mobile technology are current.
Access to the internet is easy
We all know that phones are at us all time. Additionally it is estimated that the average user will spend more than an hour a day using the most popular social media apps and swipe, tap and swipe their phones over 2600 times per each day. In the year 2019 the data was reported that by Pew Research Centre that 37 percent of adults living across the U.S. say they mostly use their smartphones when they access the internet. This is a reason to focus your efforts on mobile-based marketing. Mobile phones’ accessibility can ensure that your campaigns and ads are easily seen by our users.
Personalization and location
Mobile marketing means you can connect with people any location, at any time, whether at work, at home , or even during holidays (we generally don’t encourage this last option). With the help of geo-targeted marketing, lots of data can be collected about the preferences of users through their mobile phones. This can help with personalization of ads and targeted advertisements that can be tailored to speak directly to a specific person, depending on factors such as purchases and the place of residence.
Potential for Viral
Let’s face it — we enjoy sharing things with our family and friends particularly if the advertisement or content is interesting and interesting, or has some another worth. Mobile marketing can increase the chances for something to “go viral.” It will give you much more attention without any extra effort or expense.
Instant transactions
Mobile can be your best friend if you’re an impulse purchaser — and obviously, if you’re selling. Imagine standing on the line in your favourite retail shop: The items are on display to catch your attention as you wait, and may eventually result in a purchase. Mobile advertising is the exact things. Smartphones are used for entertainment and boredom may lead to an interest in something completely different. If you are a business that offers online products you can meet a need of consumers.
Cost effectiveness
It is perhaps one of the biggest benefits of mobile marketing however there’s number ways to consider this. Since the screen size of mobile devices is less than a desktop computer and laptop computer, the space for advertising is restricted and the required content is smaller in terms of dimensions and costs and also. This means that the cost of mobile ads is lower when contrasted with television or radio advertising. Targeting is a major factor in this and. It is possible to focus on targeted advertisements to reach those who would like and require to be able to see their ad(s). If your campaign isn’t effective it’s possible to reduce costs by stop the campaign.
Advantages of Mobile Marketing
Little room for mistakes on the front
First impressions matter. If your advertisements create an unfavorable first impression unfortunately, it’s the one that matters the most. Make sure you make your advertisement or content flawless. It’s extremely difficult to correct an error before it’s noticed and viewed by the public, since mobile advertising is extremely quick in nature.
Potential for bad user experiences
This is the second disadvantage. Did I mention in the previous paragraph”to “let the content become viral”? The truth is that bad ads or content could go viral as quickly just as great ones. Check your ads or content with care, maybe even having multiple people look over it. Then, be sure to ensure that your advertisement won’t be viewed in a negative way.
Potential navigation issues
Think about this when you design ads for mobile devices: Around 88% of all phones by people in UK are smartphones, which implies that about 20% of the population is using regular smartphones. Although the person may be interested by your advertisement, some may not have access to the information.
Costs for users
This is a disadvantage not to be ignored. While we may see ads that advertise unlimited data, it does not mean every person has unlimited data. Texting and data charges might apply to a portion of the people viewing your ads, so you need to be aware of this.
There’s an inexplicable rise in mobile marketing, just as the benefits discussed above suggest. Mobile marketing is an essential element for any brand that is growing particularly when you consider that consumers are spending increasing amounts of time using their mobile devices. If you haven’t made your website mobile-friendly or considered the ways your online marketing strategy needs to take into account the use of smartphones, get in touch with us today.
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