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Home » Teddy Bear Made To Cash In On Titanic Disaster Of 1912 Sells For £22k

Teddy Bear Made To Cash In On Titanic Disaster Of 1912 Sells For £22k

A rare teddy bear which was made in black to commemorate the Titanic disaster has sold for a staggering £22,320. The Steiff mohair cuddly toy was one of only 494 made in the aftermath of the famous ocean liner sinking in 1912.

Britain went into mourning and it was thought that the special edition sombre colour bears would be moving memento. But parents overwhelmingly saw through it as a ‘marketing ploy’ and refused to buy them for their children.

Production was soon scrapped and their scarcity has made them highly sought-after by collectors a century later. A British collector paid almost three times the £8,000 estimate to secure the bear when it went under the hammer at Special Auction Services, of Newbury, Berkshire.

The RMS Titanic leaves Belfast, Northern Ireland, for sea trials in 1912

The bear had belonged to another collector who had owned it for almost 30 years after acquiring it from a south coast family. A Special Auction Services spokesperson said: “This style of black Steiff is from a Special Order made for the UK in 1912, and only 494 bears were made in five sizes.

“It is believed that this order was made due to the sinking of the Titanic. When the Titanic sank many of the dead were from the UK and the country went into mourning, shop windows were draped in black and people wore black armbands.

“It is believed that a British toy retailer decided it would be a good marketing opportunity and ordered these black bears, but they were not good sellers – they are now one of the most sought-after bears amongst collectors.”

A British collector paid almost three times the £8,000 estimate

Daniel Agnew, doll and teddy bear Specialist: “This is a very impressive price for a rare black Steiff, even though he was showing his age. “He has been bought by a UK private collector and has gone to live with some amazing teddy bears!”

More than 1,500 people were killed when the Titanic sank off the coast of Newfoundland in the early hours of April 15, 1912.