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Importance of Getting Food Packaging Right

Are you looking to entice customers and create a truly popular product? Explore our packaging design suggestions to increase brand recognition in sales, customer engagement and customer satisfaction.

The food and beverage industry is the largest manufacturing sector in the UK which contributes an estimated PS29 billion to the economy each year. In this overcrowded, competitive market, it’s not an easy task to make your goods stand out, particularly when well-known, established brands are the most popular on the shelves.

Whether you’re planning on conquering one small portion of the market or taking on the giants of the market the packaging of your product is an integral part of your overall marketing strategy. No matter how delicious your food may be it is essential to have a well-designed packaging to sell your delectable treats. The question is why packaging for food important and how can you come up with a design that is effective?

What is the reason why food Packaging Design Important?

Food packaging is used for a variety of reasons including protecting delicate food products to marketing your gourmet, pre-packaged meals to people in general. If your packaging doesn’t meet the requirements in any of the areas, your clients are immediately turned off and most likely to choose a competitor’s product. This makes the process of creating efficient food packaging a bit of a maze, which is why it is recommended to seek out expert packaging advice when bringing your new product to market.

Investigating more deeply into the art of food packaging research has shown that appealing packaging stimulates the brain related to rewards. Conversely, poorly-designed packaging can trigger negative emotions, which isn’t the ideal situation if you want your customers to pick you over your many competitors. What are the factors that go into making an appealing packaging design?

Strategies for Designing Food Packages for In-Store Success

Food packaging design can have significant impact on consumer choices, and you need to make every effort to ensure your packaging is on-brand and appealing to customers. To make it easier for you to make it easier for you, we’ve compiled the top seven guidelines for successful Food packaging designs:

1. Use the Designs for Food Packaging to Promote Your Brand

The golden rule of packaging is to ensure that your design remains in line with your brand. Think about how you want your customers to perceive your brand and the values that drive your business. Are you comfortable? Natural? Outgoing? Edgy? Whatever your brand stands for, make sure it’s reflected in your packaging. This will help you establish a connection with your customers.

Apple’s packaging is all about beautiful design and simplicity, which is abundantly clear in its product design. Every product’s packaging is sleek, minimal and simple. There aren’t many gimmicky graphics or images in Apple’s packaging because it could detract from the brand’s message. The high-end level of packaging makes it an accurate representation of the company’s products.

2. Choose the Most Effective Packaging Material for your Food Items

The design of your packaging is essential and so are the materials it’s made from. There are numerous packaging materials used for food products. These include aluminium, glass, plastic and cardboard, which gives you many options. The challenge is finding the best materials for your products.

Consider materials that ensure the highest freshness, are safe and are environmentally friendly including bioplastic, bagasse and Kraft board. Due to the increasing concern over food packaging made of plastic, sustainable alternatives of food packaging is getting more sought-after. A biodegradable design for packaging could make all the difference when it comes to making a sale.

3. Keep Your Promises to Your Product

To be able to earn repeat business To be successful, you must be trustworthy and authentic. Your customers must trust you. If you include pictures of your food items on the packaging, be sure that they accurately depict your product. Misrepresented products leave people feeling confused and disappointed, so make sure you don’t intentionally deceive your customers. In the same way, you shouldn’t alter the design of your packaging to make your product appear larger or worth more that it really is. It’s possible to win an initial purchase, but your customers will not return to you for a second purchase.

There are some very confusing packaging designs that are available. If you don’t want your product to go viral because of a variety of reasons, then do the right thing and be honest with your clients to earn their trust and establish brand loyalty.

4. Straight-forward, clear, and clean Packaging Design

A clear, unambiguous, and straightforward message will cut through the noise. Food packaging should not be different. Consumers make fast, impulsive choices about whether or not to purchase a particular product. So make sure your product design contains all of the important information about your product; what it contains, how to prepare it and what should be done with the packaging after it’s been used. This will help your customers make an informed choice when buying your product.

5. Conforms to Food Packaging Regulations

The most important thing is that you must ensure your packaging is in compliance with the food safety regulations. It was passed in October 2021. Natasha’s Law states that all pre-packed for direct sales (PPDS) food items must clearly state the following information in the package:

Name of food.
An extensive list of ingredients with allergenic ingredients highlighted (for example, bold, italics , or a different colour).

Updates to the regulations on packaging, such as these are designed to protect those who suffer from allergies or intolerances. They’ve been proven to be effective over the past two decades, but even though deaths due to allergic reactions are in decline however, hospital admissions for food-induced anaphylaxis has increased in the same time. This makes it more crucial that your packaging specifies precisely what food products contain.

6. Be aware of the impact of shelves

“Shelf Impact” is the term that’s used to define how your product will appear on the shelves of a shop. Your product will surely be in the midst of a myriad of competitors and appealing alternatives, therefore you should carefully consider the reasons why a customer chooses your product over an alternative.

When you design your product’s packaging, shelf impact should be the primary consideration. It is imperative to convey the reason your product is a good fit for the customer. Perhaps it’s an explosion of colour or a refreshingly simple and classic design, take the time to look into what makes it the most attractive choice for customers passing by.

7. Give customers a Sneak Peek

Human beings are tactile creatures. We love to taste the food we eat and even smell it. We also like to get an accurate view of it before buying it should it be possible. You might want to consider transparent boxes to give the customers a look at the product to let them know what they’re getting- and they can get excited about the item.

8. Be aware of Form and Function

You can easily get caught up in the details of your food packaging’s design. While appealing packaging can attract attention from customers However, you must make sure that the packaging you choose to use is functional. Your product needs to be protected in the packaging, and must be in good working order while it’s shipped. Different materials should be used based on the product. Additionally, different shapes will aid in keeping your product intact.

For instance the cylindrical cans of Pringles were designed to hold the stackable chips in place and to ensure their freshness. However this packaging has been subject to scrutiny over its recycling because it has not just the same, not even two however, three packaging materials that serve its purpose.

Are you in need of a custom food packaging design for your product?

Food packaging design can be an extremely difficult business. With so many things to think about, a custom packaging solution is usually the best way for you to go about bringing a new product to the market, or updating one of your current offerings. Customizing your packaging will allow you to address key aspects of design with the help of experts.