With the use of social media continuing to grow across all demographics Social media marketing has become an effective method for businesses. However, as the preferences of consumers change it is difficult to stay on top of the most effective platforms for your business, and even more difficult to implement various strategies for each.
That means that, if you’re like many marketers, you’re uncertain about whether or not you should utilize Instagram. However, with over 800 million active users, Instagram could certainly be worth your time.
If you’re unsure about putting your time and effort in the site, then you aren’t the only one.
1. It’s visually
As a platform for sharing photos It could sound like we’re repeating the same thing here. However, unlike others social networks, that focus on text and hyperlinks, Instagram is exclusively used for video and photo posts.
Since visual content is more appealing than written text, this presents an enormous chance for marketers. Instead of trying to direct visitors to your website to purchase something or to explain the advantages of working with you, you could make use of photos to convey an appealing message.
Images give your company a opportunity to showcase its products, and videos are an excellent method of showcasing your services in the real world. Beyond that you can also make use of the platform to showcase company the culture as well as other aspects of your company.
2. It has high engagement rates.
In 2016, Instagram users have liked more than 4.2 billion posts each day. Posts that contain at least one hashtag get 12.6 percent more engagement than posts that do not have any hashtags. This alone is enough reason for many marketers to make use of the platform.
With the organic reach of Facebook falling to between 2% and 3% It’s not surprising that marketers are dissatisfied with the low engagement rate. If you share something on Instagram the majority of your followers will be able to see it. This is an enormous advantage particularly when you consider that many businesses are now using paid advertising on Facebook in order to get their posts seen by their own followers.
3. Your company may already be in existence
If you’re on Instagram whether you are or not a few of your customers are likely to be. This means that someone might have posted something about your company.
This is particularly relevant if your company has an actual location where customers frequent, such as restaurants or retail stores. Instagram users can include locations tags to all of their posts. So if you’ve ever posted a picture while visiting your establishment, it likely has an Instagram tag. Instagram.
Customers can also upload photos of your items and then tag them with your company’s name. This is particularly true for stores that sell clothing household items, homewares, and other products that are sold to consumers.
If you’re not thinking of making use of Instagram for your business, we suggest to at least set up an account for yourself to keep track of posts that include your location tag or your brand as hashtags. This is an excellent way to remain informed about the posts that customers share about your company.
If you decide to set up a brand-named account to promote your business, you can make use of it to promote this kind of behavior. When your customers interact with your company on the platform, their friends will view it as an endorsement. It’s basically the modern form of word-of-mouth marketing.
To learn how Instagram can help you grow as a business head on over to Go READ today.
4. It’s ideal to build your brand
In contrast to other social networks however, Instagram doesn’t drive traffic to your website through every post you publish on Instagram. You can’t even include links in your posts. The only link you’re allowed to include is within your profile.
This could be an issue, but If you’re hoping to generate revenue directly through Instagram this is.
It is also a sign that users are more likely to engage with your business because they are aware that you’re not trying to directly sell them something. Instead, you can utilize the platform to develop your brand.
Create user-generated content, showcase the company’s culture and upload images that show your values and goals. By making your brand more human and demonstrating the authenticity of your brand, this kind of content can help build the kind of trust that will lead to lasting relationships with customers.
5. It offers targeted advertising options
Like the other social networks that are popular, Instagram provides paid-for advertising options for companies. While you’re able to run an effective account for free however, these features could be a great method to increase the number of followers on your account.